It's been a while since I started building up my email list, and I'm a bit ashamed that I haven't done much with it so far. But I'm finally ready to share something interesting, so here I am sliding into your inbox.

Over the next 30 days, I’m building and launching a brand new online course, in public.

The course will be called Idea.Audience.Proof.Product: Build 24/7 Income Online. The goal of this course is to help you create a new income stream online in 2021.

I'll be documenting my entire process right here via email, including real income stats and the time I’ve truly invested in building and launching the course. If you follow along, you'll see a digital product created from start to finish.

Quick backstory

I just crossed 70,000 social media followers and $667,000 in revenue in the first 15 months of building my own business online.

I get a ton of questions around the mechanics of getting started, building an audience, marketing, servicing customers, productizing, etc.

It took me over 12 months of planning and 15 months of executing to learn everything I needed to run a successful online business. This course will be 27 months of my learnings distilled down to 75-90 minutes of instructions showing you how to do what I've done.

I decided to build this for 3 reasons:

1. 2020 has wreaked havoc on people’s lives. Millions of people have lost jobs, and having a second stream of income is more critical than ever.

2. Unfortunately, most of what I see online are “get rich quick” schemes with guys sitting on rented private planes trying to convince you to spend $1,500. It's bullshit.

3. I don’t see practical, actionable, tactical advice for establishing your idea, growing your audience, and making sales online.

And I certainly don’t see anyone making this kind of information digestible and accessible.

I want to offer an affordable, practical, actionable alternative to the scammers out there.

So many options...

I kicked around a bunch of ideas from opening a paid community, to doing cohort-based coaching workshops, to writing a newsletter. In the end, I decided to go with a digital course that’s packed to the brim with premium content.

The big difference from the making of my previous course (The Linkedin Playbook) is that I want to show people, in real-time, how this one is being built.

So I’m going to be building in public on LinkedIn, Twitter, and through this email list over the next 30 days. If you’re receiving this, you’ll also get some updates as I build.

Pricing

I’m pricing Idea.Audience.Proof.Product. at $149, but offering it preorder for $99. If you want lifetime access to the course at $99, you can simply click the button at the end of this email. Preorders are limited.

What’s next?

Now it’s time to get down to business. For the next 30 days, I'll be sharing the process of outlining, creating slides, recording, editing, marketing, and launching.

I hope to have you follow along and start to build your own income online in 2021.

Cheers,

Justin

Preorder for $99 (Save $50)

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